Meet the teamMeet the team

Cassie Abrams

Cassie Abrams

How does Cassie Peel?

When Cassie is looking to satisfy her very demanding sweet tooth she reaches for a bag of Cherry-go-round.

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Cassie, a graduate from Smith College, with her MBA in Finance from Baruch College, loves working at Peeled Snacks because it allows her to bridge her passion for delicious and nourishing food with a socially responsible business. Cassie grew up in a house where she could almost always be found in the kitchen. Whether she was pretending to film a cooking show about her chocolate chip cookies or was simply helping with dinner, she's always loved food. After working as a 2nd grade teacher in the South Bronx, Cassie gained a new perspective on food, as her students drank syrupy drinks they called "juice" and ate snacks loaded with high-fructose corn syrup and oils. After numerous classroom lessons on healthy eating habits, she found a new way to help promote healthy eating by joining the Peeled Snacks team.

When she's not crunching numbers for Peeled Snacks, Cassie can be found at Bikram Yoga, cooking large meals in her tiny kitchen, or out for a run with her dog Roxy. She also loves to read, and to travel and explore new places.

Dawn Techow

Dawn Techow

How does Dawn Peel?

Dawn loves snacking on much-ado-about-Mango while watching Top Chef.

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Dawn brings over 15 years' experience in management, marketing and start-up businesses to Peeled Snacks. Dawn received her MBA from Columbia University where she helped found the Global Social Venture Competition. This experience and her time working at several non-profits led to her passion for social entrepreneurship.

When she's not tracking down mango sources for Peeled Snacks, Dawn can be found working the Sunday New York Times crossword puzzle (yes, it takes all week), or watching "select" reality competitions (primarily food-themed). She lives in Brooklyn with her husband and son, plus a 20-lb cat named Napoleon and Mona, a three-legged dog.

Ian Kelleher

Ian Kelleher

How does Ian Peel?

Ian peels with some Pineapple, preferably with coffee (try them together and you'll understand) and sneaks clusters into movie theaters.

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Ever eaten at Ian Kelleher's table? If you have, then you know: Ian can make even the toughest, most bitter vegetable taste like ambrosia. That's where Ian's interest in food developed - from trying to feed himself a vegetarian diet that tastes delicious, preferably delicious times 5.

Though no longer a strict vegetarian, Ian's interest in food has only grown as he's gotten deeper into the Peeled Snacks world. Ian handles the sales team and many major relationships, plus he's the proud christener of many Peeled Snacks varieties. He's ESPECIALLY proud of "Go-Figure". Get it? Go "Fig"? Figure? Never mind....

Prior to Peeled Snacks, Ian worked in the computer industry, but his stint as an inner-city school teacher really helped mold his views on food. Where he taught, obesity was the norm, and many of his students subsisted on a diet of Corn Chips and Soda because those are the cheapest foods around (courtesy of the federal corn subsidy, please DON'T get Ian talking about the federal corn subsidy!). Ian hopes that Peeled Snacks can help families make better food choices.

When not working, Ian likes to travel, play with his delightful son and daughter, read historical fiction, and watch historically bad movies.

Jessica Aquila

Jessica Aquila

How does Jessica Peel?

Jessica loves to munch on Apple Clusters.

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Jessica graduated from Muhlenberg with a Bachelor of Arts in Business with a concentration in Marketing and a minor in Political Science. From a young age Jessica has had a passion for food, her first job at the age of 15 was working as an assistant in a local cooking school. She believes in living a healthy lifestyle and has grown up eating non-processed foods.

When she is not helping out the Peeled Snacks Team, Jessica can be found cooking for friends and family, watching football on Sundays or finding a new favorite brunch spot.


Jim Clark

Jim Clark

How does Jim Peel?

I can never decide between Apple and Mango as my favorite and normally have a bag of each with me!

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Jim has always called California home: born and raised in Oakland, graduated from the University of California, Santa Barbara and currently lives in the Bay Area. His passion for food stems from his 5th generation roots in a Californian ranching family who focus their family gatherings and reunions around food and the scenic backdrop of California. Jim's favorite experiences and memories always seem to include eating delicious food and/or exploring some part of the California wilderness, which led him to the healthy and natural CPG world.

He began his career in staffing, but soon recognized the importance of food in his life, and turned his professional focus to the organic world with a position at Clif Bar & Company where he worked in sales for 5+ years.

When Jim was first introduced to Peeled Snacks, he immediately saw this was an amazing, healthy snack that would fit perfectly into his, and many other Californian's, on the go life style. He is now utilizing his passion for California, the West Coast and great tasting food to launch Peeled Snacks on the West Coast.

When Jim isn't talking about Peeled Snacks, he can be found exploring a new park in the East Bay, relaxing in the Sierras, following anything related to lacrosse or Bay Area sports, or hanging out/eating with his family and friends.

Noha Waibsnaider

Noha Waibsnaider Founder and CEO

How does Noha Peel?

Noha enjoys a bag of GoFigure while exploring a farmer's market.

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Noha knows just how good, and bad, your food can be. She was raised in the Middle East and Argentina where people live much closer to their food, and therefore enjoy fresher, healthier diets.

She received an MBA from Columbia Business School, where she co-founded the Global Social Venture Competition, a $1.5MM initiative promoting businesses with a positive social and environmental impact. She came up with the idea for Peeled Snacks while working at Unilever's Health and Wellness group where she cut her teeth on huge brands like Lipton Tea and Ragu Pasta sauce.

Noha formed the NY Foodie Companies group with the goal of promoting sustainable local food businesses in the NY area. She frequently speaks on panels and university classes on the topics of social ventures, entrepreneurship, women in business, and today's food industry. Thanks to these endeavors, she's met plenty of other good people who also know how good your food can be.

Noha speaks 3 languages and enjoys traveling, yoga, cooking, and singing with her son, Oren and daughter, Davia. Her favorite Peeled Snack, GoFigure, was inspired by her Mediterranean roots.

Tripti Bajracharya

Tripti Bajracharya

How does Tripti Peel?

Relaxing at home or entering invoices in the office, Tripti cannot stop munching Apple to the core.

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Not long ago, Tripti moved to the US from Nepal and earned a degree in Accounting and Business Management from CUNY Brooklyn. Tripti always wanted to work at a food business with a mission toward supporting public health, so she was delighted to join the Peeled Snacks Team! Beyond Accounting, Tripti uses the network of Peeled Snacks to spread the word about healthy eating, and spoils the team with a tasty lunch now and again too.

When she is not working at Peeled Snacks, she can be found either volunteering at non-profits or spending time with her loved ones. Apart from that, she can speak three different languages fluently and enjoys making friends from diverse cultures.


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