Earth Day: it's actually pretty easy
So Spring has sprung here at Peeled Snacks world headquarters, which means a few things: flowers in the air, sniffles from the pollen count, the return of sun-screen, the shedding of coats. Given what we sell, it also means the beginning of the harvest season - many of the farmers we work with have just dusted off their tractors and headed back to their fields. And after a somewhat punishing winter (I broke 2 snow shovels this year!), we surely deserve a bounteous harvest.
Spring also means Earth Day. Earth Day makes for a wonderful opportunity to think about our affect on the environment, and we at Peeled Snacks work year-round to make a positive impact. From our products to our work place, from how we market ourselves to who we market to, we are constantly on the lookout for new ways that our company can do good and equally important, how our company can avoid doing bad.
When it comes down to it, Peeled Snacks markets and sells fruit. When we develop our products, we're not working with technicians, we're working with farmers. Our commitment to organic means that we work with farmers who aren't putting poisons in the soil, on the fruit, or around their workers. Peeled Snacks partners with the American Farmland Trust to support their efforts to protect small farmers and preserve American Farmland. We encourage our fans to learn more about the AFT and their No Farms No Food program.
I need to make a shout-out to the Peeled Snacks staff. Our founder and CEO, Noha Waibsnaider, made the decision to start this company in New York City, which is the most environmentally progressive city in the U.S.A. No, I'm not making that up- we've got the public transportation, we've got the population density, we've got the recycling, and we've got energy efficient buildings (with more and more "green buildings" going up every day).
Everyone at Peeled Snacks either walks to work or takes public transportation. We have a garden on our office porch. And our staff eat a lot of real food (besides our snacks), purchased through Community Supported Agriculture programs or one of the many farmers' markets around town. Not every community offers such programs, but since living in New York City lets us live this way, well, we do.
On this year’s Earth Day, we hope that you'll think about simple ways that you can have a positive impact on your environment and the people around you. Of course you can drive less, exercise more, and swap out your light-bulbs. But we encourage you to also consider how the food you eat impacts the world. Some ideas from us: find out where your food comes from, eat more “real” food, support local agriculture, farmer’s markets or food cooperatives, and encourage your friends and family to do the same. Happy Earth Day to you,
Peeled Skinny, eating some CSA Kale tonight!