So Peeled Snacks has recently had a home-run when it comes to marketing online, courtesy of our Saturday Night Live tickets give-away.  If you missed, sorry, too late, if you entered, good luck, and if you won, OH MY GOLLY, just WAIT till you learn who the musical guest is.  Who ever you are, no matter who you are, you will be a better person for seeing this act.  And, sorry, Paul Rudd ROCKS.

I'm not 100% sure what sort of alchemy comes together to make a successful online marketing program, but I AM 100% sure that all the traffic and hits and links we were rewarded courtesy of these tickets came NOT from the Peeled Snacks brand.  Nope, as great a product as Peeled Snacks makes, in this case we just can't claim credit.  Rather, the credit goes to a venerable, established brand onto which we have effectively leeched.  But hey, everybody wins, because our leeching helps the world eat good snacks, right?

That brand of course is Saturday Night Live, and while SNL isn't a consumer packaged good, it's a true inspiration to us brand people.  Here's a 35 year old institution that has consistently renewed and re-invigorated itself.  Here's a show that has a clear core offering (skits, usually funny), spin-off opportunities (hello Wayne's World), and "me too" clout (as in, when celebrities guest on it to secure their celebrity).

I've been watching to show for longer than I care to admit, but without getting into details, I first stayed up late waiting to see Mr. Bill torn to shreds.  Then to see what Eddie Murphy and Joe Piscopo would cook up next.  Then to see Billy Crystal do ANYTHING.  Then to hear the dulcid sounds of Caveman, Frankenstein, and Tonto sing Christmas carols.  Then, BAM, Wayne's World in the "10 to 1" spot.  And so on.

Peeled Snacks obviously won't compete with SNL for the Skit Show trophy (see The State, Mad TV, The Ben Stiller Show, Upright Citizen's Brigade, and other silver medal holders), but we are trying to accomplish what SNL has in terms of brand- make something that clearly delivers on a central promise, but that morphs with the times and can re-invent itself as needed.  It wouldn't hurt to have that SNL edge, but we're probably too family-friendly to achieve the magic of "Bassomatic".

- Peeled Skinny, who does NOT endorse the blending of bass for beverages